In The Press
Explore Emily's media appearances, interviews, podcasts, and featured articles. Whether discussing business growth, leadership, or company culture, each feature offers a deeper look into her experience and mission.
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Turning a Voicemail into a Vision: How Emily LaRusch Scaled Back Office Betties
What started as one unanswered phone call became the foundation for an award-winning business. In this candid conversation, Emily reflects on entrepreneurship, leadership, company culture, and the importance of staying true to your values while building a brand clients genuinely trust.
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Uncovering the Traits That Separate Good Leaders from Exceptional Ones
Emily explores what it truly means to be an exceptional leader, sharing real-world lessons on resilience, decisive leadership, and empowering others to succeed. Through personal stories and practical advice, she offers a candid look at building a values-driven company culture.
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Stories of Entrepreneurs
Emily discusses her entrepreneurial journey, emphasizing that her greatest success has been the personal growth and resilience she developed while building the company. Emily also encourages business owners to stay curious, embrace change, invest in learning, and seek support from other entrepreneurs.
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Meet Woman in Business Emily LaRusch
Emily discusses building a people-first company culture rooted in empathy, trust, and exceptional client service while overcoming the challenges of entrepreneurship. Emily emphasizes the importance of resilience, continuous learning, and staying true to your values as a leader.
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The Most Important (and Overlooked) Person in Your Firm
A law firm's receptionist or intake specialist is often its most valuable employee because they create the critical first impression that determines whether a potential client chooses your firm. Emily explains that success comes from combining genuine empathy with a consistent intake process.
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3 Most Shocking Things I Learned After Hiring a Fractional CFO
Hiring a fractional CFO transformed the way Emily's approach to running her business, revealing that the role extends far beyond bookkeeping into strategic financial leadership. Emily explains that investing in a fractional CFO gave her greater confidence in her company's finances.
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Back Office Betties’ Wildly Effective Intake Script Builder
In this conversation, Emily LaRusch shares the story behind founding Back Office Betties after witnessing how poor phone experiences caused law firms to lose potential clients. She discusses the importance of creating a memorable brand, and building a strong remote company culture.
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Strategies for Scaling Successfully While Maintaining Company Culture
Emily LaRusch shares how Back Office Betties has scaled while staying true to its people-first culture and core values. She explains that growth comes from hiring for cultural fit, empowering employees with trust and accountability.